Privacy policy

F1 Arcade - Birmingham

OCTOBER 2022

1. Introduction

1.1 We are Kindred Concepts, trading as F1 Arcade (referred to as F1 Arcade, we, us and our in this

and whose registered office address is One Advisory Limited 201 Temple Chambers, 3-7 Temple

Avenue, London, Greater London, England, England, EC4Y 0DT

1.2 The information set out in this Privacy Policy is provided to individuals whose personal data we

process (you or your) as data controller, in compliance with our obligations under Data Protection Act

2018 and the UK General Data Protection Regulation (UK GDPR).

1.3 This Privacy Policy applies to your use of the F1 Arcade Services. By F1 Arcade Services we mean

any of our websites, web stores, or other products or services that link to this policy. Additional

terms and conditions may apply to your relationship with F1 Arcade, depending on how you choose

to interact with us.

1.4 It is important that you read this Privacy Policy together with any other privacy policy or fair

processing policy we may provide on specific occasions when we are collecting or processing

personal data about you so that you are fully aware of how and why we are using your data. This

1.5 The F1 privacy policy can be found here [https://account.formula1.com/#/en/privacy-policy/].

2. Data controller details

We are the data controller in relation to the processing of the personal data that you provide to us and responsible for such personal data. If you have any questions about this privacy policy or our privacy

practices, please contact us at the following:

2.1 Address: 15 Tileyard Rd London N7 9AH

2.2 Email address: privacy@F1arcade.com

3. How we collect your information

3.1 Personal data is any information about an individual from which you can be identified. It does not

include data where it is not possible to identify you (this will be anonymised data).

3.2 You may provide your personal data to us when you choose to use F1 Arcade Services Because we

change our offerings and features from time to time, the options you have to provide us with information also may change.

3.3 Generally, the information we hold about you comes from the way you engage with us and the F1 Arcade Services. This will be when you:

3.3.1 engage with us via our website;

3.3.2 create a F1 Arcade Hub account;

3.3.3 engage or interact with us via our streaming services;

3.3.4 engage or interact with us via the F1 Arcade booking system;

3.3.5 purchase any product from us or through our website;

3.3.6 enter online competitions or register for or participate in special events;

3.3.7 enter contests or sweepstakes, participate in any of our promotions, or accept any prizes from us;

3.3.8 sign up for email alerts or subscribing to receive other information from us;

3.3.9 complete a survey;

3.3.10 connect to our Wi-Fi

3.3.11 contact us offline, for example by telephone, SMS, email or by post; and

3.3.12 interact with us using social media.

3.4 It is important that the personal data we hold about you is accurate and current. Please keep us

informed if your personal data changes during your relationship with us.

4. What we collect

4.1 The specific types of information you provide us will often vary depending on the F1 Arcade Services

you are using and how you interact with us.

4.2 The types of personal data that we may collect, use, store and transfer about you are as follows:

4.2.1 Contact data such as your name and email address, your postal address, telephone number and

company name if you are visiting as part of a corporate event;

4.2.2 F1 Arcade Hub profile data such as your username or similar identifier, password, age, date of

birth, gender social media usernames, and your gamer handles/usernames, statistics, reviews,

preferences, feedback and survey responses;

4.2.3 Financial data such as your bank account and payment card details and your transaction history,

including payments to and from you and details of any purchases;

4.2.4 Content Data such as information relating to your F1 Arcade Hub profile, game & social account

information including friends' or teams’ lists, photos or videos (if you choose to do so) or other

digital content and check-ins;

4.2.5 Player data such as details of your use or your visits to our website collected by cookies or other

tracking technologies;

4.2.6 Photographs or video footage taken at our venues used for marketing purposes where we your

consent to do so;

4.2.7 Marketing and communications data such as your preferences in receiving marketing from us

and selected third parties and your communication preferences;

4.2.8 Data in relation to your location, such as a country identifier and time zone;

4.2.9 CCTV at our venues for

4.2.10 Other voluntary information which you share with us when you respond to communications

from us, communicate with us via email or share additional information about yourself through

your use of the F1 Arcade Hub, such as entering tournaments, competitions, completing surveys

or other promotional events;

4.2.11 Social networks: If you register through your social network account (such as your Facebook

account) to use the F1 Arcade Services online, we will automatically have access to basic

information from your social network account, such as your name, birthdate, profile picture and

friends’ list, as well as information you made publicly available on such account.

4.3 We do not collect any Special Categories of Personal Data about you (this includes details about your

race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade

union membership, information about your health, and genetic and biometric data). Nor do we

collect any information about criminal convictions and offences.

Information we collect about you from other sources

4.4 We also collect, use and share aggregated data such as statistical or demographic data for any

purpose. Aggregated data could be derived from your personal data but will not directly or indirectly

reveal your identity. For example, we may aggregate your usage data to calculate the percentage of

users accessing a specific website feature.

We do not routinely collect any special category data as it is known under the GDPR. However, if you are

injured at one of our venues or provide us with this type of data for allergy purposes, we will need to

collect and process the data and will make you aware of that at the time of collection. We will keep a

record of any injuries sustained at our venues for health and safety and legal purposes.

5. How we use your personal data

5.1 We will only use your personal data when the law allows us to. Most commonly, we will use your

personal data in the following circumstances:

5.1.1 Where we need to perform the contract, we are having with you (i.e. to perform the F1 Arcade

Services).

5.1.2 Where it is necessary for our legitimate interests (or those of a third party) and your interests

and fundamental rights do not override those interests.

5.1.3 Where we need to comply with a legal obligation.

5.2 Please see below for the purposes and lawful basis for processing under the GDPR: Click here(opens in a new tab)

5.3 3Where we use your information for our legitimate interests, we make sure that we take into

account any potential impact that such use may have on you. We do not use your personal data for

activities where our interests are overridden by the impact on you (unless we have your consent or

are otherwise required or permitted to by law). You can obtain further information about how we

assess our legitimate interests against any potential impact on you in respect of specific activities by

contacting us.

6. Change of purpose

6.1 We will use your personal data only for the purposes for which we collected it, unless we reasonably

consider that we need to use it for another reason and that reason is compatible with the original

purpose.

6.2 If we need to use your personal data for an unrelated purpose, we will either obtain your consent or

we will notify you and set out the legal basis which allows us to do so.

7. Sharing your information

7.1 Please note that personal data we are holding about you may be shared with and processed by:

7.1.1 regulators or other third parties for the purposes of monitoring and/or enforcing our compliance

with any legal and regulatory obligations, including statutory or regulatory reporting or the

detection or prevention of unlawful acts;

7.1.2 credit reference and fraud prevention agencies;

7.1.3 any third party in the context of actual or threatened legal proceedings, provided we can do so

lawfully (for example in response to a court order);

7.1.4 third party payments providers to carry out data analysis including the number of visits to our

website, when such visits are made, from which region and through which channel (if not a direct

visit);

7.1.5 other parties and/or their professional advisers involved in a matter where required as part of

the conduct of the F1 Arcade Services;

7.1.6 our own professional advisers and auditors for the purpose of seeking professional advice or to

meet our audit responsibilities;

7.1.7 our trusted social media, advertising and analytics advisers to provide customised content and

advertising, to provide social media features and to analyse traffic to our website;

7.1.8 our service providers and agents (including their subcontractors) or third parties which process

information on our behalf (e.g. internet service and platform providers, our bank, payment

processing providers and those organisations we engage to help us send communications to

you) so that they may help us to provide you with the applications, products, services and

information you have requested; and

7.1.9 another organisation to whom we may transfer our agreement with you or if we sell or buy (or

negotiate to sell or buy) our business or any of our assets (provided that adequate protections

and safeguards are in place).

7.2 Please note that the F1 Arcade Services may include links to third-party websites, plug-ins and

applications. Clicking on those links or enabling those connections may allow third parties to collect

or share data about you. We do not control these third-party websites and are not responsible for

their privacy statements. We encourage you to read the privacy policy of every website you visit.

8. International transfers

8.1 We may need to transfer personal data relating to you outside the United Kingdom (UK), including to

our affiliated companies.

8.2 We will not transfer personal data relating to you to a country which is outside the UK unless:

8.2.1 the country or recipient is covered by UK adequacy regulations under UK GDPR Article 45;

8.2.2 appropriate safeguards have been put in place which meet the requirements of the UK GDPR; or

8.2.2.1 one of the derogations for specific situations under the UK GDPR is applicable to the transfer.

These include (in summary):

8.2.2.2 the transfer is necessary to perform, or to form, a contract to which we are a party:

8.2.2.2.1 with you; or

8.2.2.2.2 with a third party where the contract is in your interests;

8.2.2.3 the transfer is necessary for the establishment, exercise or defence of legal claims;

8.2.2.4 you have provided your explicit consent to the transfer; or

8.2.2.5 the transfer is of a limited nature, and is necessary for the purpose of our compelling legitimate interests.

9. Retention of personal data

9.1 Unless we are required or permitted by law to hold on to your data for a specific retention period we

will hold your personal data only for as long as is necessary to fulfil the purposes we collected it for,

including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting

requirements, in particular:

9.1.1 contact data is retained for as long as you are an active user of our platforms and for two years

after you delete your account;

9.1.2 financial data is retained for six years from the date of your last transaction with or through us;

and

9.1.3 usage data is retained for as long as you are an active user of our platforms and for two years

after you delete your account.

9.2 We may retain your personal data for a longer period in the event of a complaint or if we reasonably

believe there is a prospect of litigation in respect to our relationship with you

9.3 To determine the appropriate retention period for personal data, we consider the amount, nature

and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure

of your personal data, the purposes for which we process your personal data and whether we can

achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or

other requirements.

9.4 Where we no longer need your personal data, we will dispose of it in a secure manner.

9.5 In some circumstances you are entitled to ask us to delete your personal data: see your legal rights

at paragraph 12 below for further information.

9.6 In some circumstances we will anonymise your personal data (so that it can no longer be associated

with you) for research or statistical purposes, in which case we may use this information indefinitely

without further notice to you.

10. Your rights in respect of your personal data

10.1 You have certain rights under existing data protection laws, including the right (following a

written request) to access a copy of your personal data that we are processing. In accordance with

the UK GDPR your rights may include:

10.1.1 right to access: the right to request certain information about, access to and copies of the

personal data about you that we are holding (please note that you are entitled to request one

copy of the personal data that we hold about you at no cost, but for any further copies, we

reserve the right to charge a reasonable fee based on administration costs); and

10.1.2 right to correction: the right to request correction of incomplete or inaccurate personal data that

we hold about you. We may need to verify the accuracy of the new data you provide to us.

10.1.3 right to withdraw consent: the right to withdraw your consent to our processing of the data (if

the legal basis for processing is based on your consent)

10.1.4 the right to erasure/“right to be forgotten”: the right to request that we delete or erase your

personal data from our systems where there is no good reason for us continuing to process it

(however, this will not apply if we are required to hold on to the information for compliance with

any legal obligation or if we require the information to establish or defend any legal claim);

10.1.5 right to restriction of use of your information: the right to stop us from using your personal

data or limit the way in which we can use it;

10.1.6 right to data portability: the right to request that we return any information you have provided

in a structured, commonly used and machine-readable format, or that we send it directly to

another company, where technically feasible; and

10.1.7 right to object to processing: the right to object to our processing of your personal data

including for marketing purposes and profiling.

10.2 Please note some of the above rights are not absolute and will only apply in certain

circumstances.

10.3 We may need to request specific information from you to help us confirm your identity and

ensure your right to access your personal data (or to exercise any of your other rights). This is a

security measure to ensure that personal data is not disclosed to any person who has no right to

receive it. We may also contact you to ask you for further information in relation to your request to

speed up our response.

10.4 You have the right to unsubscribe from our marketing communications at any time by following

the link in the footer of the last email you received from one of our brands (“Unsubscribe”) or by

sending your request with detailed instructions to us (see contact details above in the “Data

Controller details” section).

10.5 Please note that, if you withdraw your consent to the use of your personal data for purposes set

out in our Privacy Policy, we may not be able to carry out our contractual obligations to you or

provide you with access to all or certain parts of the F1 Arcade Services.

10.6 If you consider our use of your personal data to be unlawful, you have the right to lodge a

complaint with the UK’s supervisory authority, the Information Commissioner’s Office. Please see

further information on their website: www.ico.org.uk. We would, however, appreciate the chance to

deal with your concerns before you approach the ICO so please contact us in the first instance.

11. Personal data of children

11.1 Our services are aimed at children ages 13+ and you will only be able to create a driver profile if

you are this age or above. We will process your personal data in the same ways described above and

you will also have all the same rights as above. If you are unsure about what we are doing, please

11.2 We will ensure that safeguards are in place when marketing any products or services to you and

we will not carry out any profiling with your personal data.

12. Cookies

12.1 A cookie is a small piece of information that is placed on your computer when you visit certain

websites. When we refer to “cookies” we include other technologies with similar purposes, such as

tags and identifiers. Find out more about the use of cookies on http://www.cookiecentral.com/.

12.2 As soon as you visit our website, our web server will automatically record an anonymous profile

of which website you visited us from, pages you have visited and what sequence, and the date and

length of your visit. This is aggregated data and does not identify you specifically. When you first

visit our sites using a new browser, or if you visit in private browsing mode, we will provide you with

a cookies permission banner seeking your consent to use of cookies as required by law. From this

banner you will be able to access our cookies management tool. By clicking OK or clicking through to

any part of the site, we will start to manage your visit using cookies. We use the following types of

cookie, as will your browser:

12.2.1 Analytics cookies that remember your computer or mobile device when you visit our website and

recognise visits to our website across different devices. They keep track of browsing patterns

and help us to build up a profile of how our readers use the website. We use that information for

customer analytics and to serve advertisements that we think might be of particular interest to

you on our and other websites. Your browser may use similar cookies for similar purposes and to

serve advertisements for others.

12.2.2 Service cookies that help us to make our website work as efficiently as possible; remember your

registration and login details; remember your settings preferences; to detect what device you

are using and adapt how we present our services according to the screen size of that device; and

meter the number of pages you view.

12.2.3 Third party advertising and analytics cookies, which are placed by or on behalf of independent

advertisers who are advertising on our site. These cookies may be placed within the

advertisement and elsewhere on our site by us or by your browser. They can allow the advertiser

or your browser to tailor advertising to you when you visit other websites. They are used for

statistical analysis by allowing the advertiser to count how many people have seen their

advertisement or have seen it more than once, to make sure you are not repeatedly served with

the same advertising messages.

13. Changes to this Privacy Policy

13.1 We may amend this Privacy Policy from time to time, for example to keep it up to date, to

implement minor technical adjustments and improvements or to comply with legal requirements.

We will always update this Privacy Policy on our website, so please try to read it when you visit the

website (the “last updated” reference tells you when we last updated our Privacy Policy).